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Every client is unique – different products, industries and goals.
But one thing is always the same - every client wants to see solid results.
That is why we use a variety of tactics and customize each program based on that client’s particular needs.
A campaign might include everything from blogger outreach, contests, events, to sampling and seeding.
Finding the right mix is key. Below you can read more about some of the different tactics we use in our programs.
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Blogger PR - Top Tier, Extended Tier & Hub Sites
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Get the right message to the relevant bloggers and their readers. We work closely with primary, secondary and tertiary level bloggers in earned media campaigns that support client objectives. Whether it’s product reviews or topical posts, we can reach a larger group of bloggers to secure mass exposure or to supplement a Top Tier sponsored editorial campaign.
Blog Hub Sites are those that have built community-based blogging sites that often cater to moms and dads. We help facilitate turnkey, integrated campaigns with the appropriate community sites as part of the overall campaign. Blogger Hub Site campaigns often include blog posts, contests, newsletters and banner advertising, if applicable. |
Blog Contests
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Reader involvement is essential in any campaign. Blog contesting offers readers a chance to create excitement around a brand or product and reward readers for their participation. Our campaigns actively involve readers in the project and deliver more than just comments. Readers often promote contesting and brands in their own social media circles, write their own blog posts, and share reader pictures adding extended engagement to the program. With Blissful Media, readers are encouraged to take action with the brand. |
Twitter Campaigns
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One2One Network can facilitate a variety of Twitter campaigns based on objective. Whether the goal is to create brand awareness by hosting or promoting participation in a Twitter party, coordinating a one-day Twitter-burst or engaging in long term conversations and discussions on the platform, One2One works with clients on strategy and activation. |
Digital Content Distribution
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Gain placement and visibility for your digital content and tools (widgets, videos, buttons, badges). Our network of tech-savvy, socially-connected members spread the word to their communities by posting these content distribution tools on blogs, Facebook, Twitter, message boards and more to increase awareness for a client's product or campaign.
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Dedicated Newsletters
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Client-dedicated online newsletters educate and inform over 15,000 subscribers about client products, events or services. These direct-targeted newsletters engage our tech-savvy, socially connected members especially when client’s include product discount codes, special offers and other member incentives. |
Events
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As the producers of the popular BlissDom conference, we know how to host and manage successful events. Whether it’s helping select the right list of attendees for an existing client event or creating and producing it, we have the expertise to make all of the necessary arrangements for your event.
We gather the best of the best for local parties that can be themed and filmed for distribution in ad units and hosted on blogger sites. Themes can be tightly tied to your campaign giving your potential customers an intimate experience with bloggers they feel like they already know. Gatherings can be small in house events, or large public events that create community excitement. Parties will then be featured on participating blogger sites as well as select hub sites to garner a wider audience. |
Product Sampling & Seeding
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Our network can create awareness and interest for a product and help build authentic word of mouth by engaging the right group of influencers.
Sampling involves physical or digital distribution of product, information, coupons, etc. to our network of socially-connected members based on quantity and demographic filters determined by the client.
Seeding enables our network to spread the word about a client's product by providing select members a quantity of product and promotional material to seed or distribute to their peers and social circles. Survey feedback is also provided.
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Member Customer Reviews
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Nielson determined that 78% of consumers refer to customer reviews before making a purchase. One2One Network member opinions are catalysts at major retail sites by posting their authentic consumer feedback to raise awareness and generate momentum to drive sales. |
Focus Groups
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Need some direction on your brand and how your message is affecting women or moms? We creates both live and digital focus groups that allow you to get answer straight from the mouths of top bloggers. We build focus groups to include influential women in your specific demographic enabling you to ask questions, receive feedback, and engage with your target market. All focus groups are protected by NDA from all participating bloggers enabling you to test market new products and campaign ideas in a safe environment with women who know the business of being a Mom and a Social Media Maven the best. |
Research & Insights
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Survey our socially-active members to procure information about their buying, viewing or listening habits; consumption methods; product interests and purchase intent. We create and program quick-turn custom surveys, recruit targeted members to participate, and provide insight reports to our clients. |
Consulting
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Our executive team has a keen understanding of the desires, needs and aspirations of women and moms as consumers. We assist clients in developing campaign concepts, tailoring messaging and creative direction targeting women and moms on a per project or retainer basis. |
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PARTNER SERVICES
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BlissTV (Video Conversations)
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BlissTV is the exciting new concept from the Blissful Media Group. Brands will have the opportunity to work with some of the most trusted and authentic faces in the vlogging world today to create a themed video that is not only engaging and friendly in tone, but also highly relevant to your product’s unique positioning statement.
BlissTV is different than anything in the market today due to it's unique alignment with your individual brand. We will work to frame a 2-4 minute conversation on a topic that is highly relevant to your brands position. Additionally, Blissful Media Group works with the highest quality professionals across a variety of niches allowing us to showcase different groups of talent in each segment keeping the interest in the blogging community fresh. The end result is a video that offers an insightful peek into the lives of some of the top bloggers and vloggers online today, which creates enormous social buzz and viewership.
Vloggers selected to participate will post the video on their personal websites as well as promote the episode via Twitter and Facebook. Videos will also be housed on a variety of additional sites with media secured by Blissful Media Group to ensure wide distribution. Typically, the videos will be released over a period of one week to keep the conversation going. However, if a one-day blitz is what you need, Blissful Media Group can arrange that as well. |
Sponsored Editorial Content
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Top Tier bloggers have built strong followings and have become strong, credible voices in the community. Sponsored posts by top tier bloggers are an excellent way to promote a product giving brands a chance to choose both a topic and an angle they would like the blogger to write about. Our participating Top Tier bloggers are targeted based on relevance to the brand or niche and then selected based on demonstrating their ability to write compelling sponsored posts that engage readers and encourage reader participation in the conversation.
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Brand Ambassadors
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Putting a face on your brand is one of the best ways to achieve interaction. The bloggers involved with Blissful Media are both popular and professional. Not only will they bring a trained and professional eye to your brand but they will bring your brand to their readers in unique ways. We connect bloggers with brands that fit naturally into their conversations and established niches. Due to the large amount of topics Blissful Media bloggers cover we are able to find a fit for any brand. These Ambassadors can not only represent your brand messaging on their own sites, but can be licensed to deliver content to your site as well lending an "everyday woman" message in a highly branded environment. |
Satellite Media Tours
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Blissful Media will make our most popular and influential bloggers available for press interviews surrounding product launches or community outreach efforts. The bloggers selected for these programs have a proven record of dealing in a positive light with members of the press and have extensive dealings with media. Media is then licensed back to advertiser for use in all promotional efforts giving your brand the face of an "everyday woman" endorsing your product and extolling it's benefits in her life as a Mom. |
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