Clients
Women account for 85% of all consumer purchases and spend about $5 trillion annually. 1
Women cite friends and family referrals and word-of-mouth buzz as a key influence when making purchasing decisions. 2
That means that not only do you need to get to her, but you also need to reach her within her social circle.
Traditional advertising and marketing efforts are often too broad-based, ineffectual or costly. The trend toward more personal, non-traditional, direct-to-consumer relationships and affinity programs is essential to a campaign's success and to developing long-term brand loyalty.
One2One Network has thousands of savvy, socially-connected women ages 25-54 in over 60 markets who act as catalysts and ambassadors for your brand.
Based on a campaign's demographic focus, One2One Networkers can be specifically targeted using an extensive list of filters like age, location, zip code, marital status, household income, children's ages, education and more.
We make sure the right brand catalysts are matched to the right projects.
One2One Network:
Implements Word-of-Mouth Marketing
Improves Brand Awareness
Illuminates Consumer Insight
Intensifies Customer Communication & Loyalty
Influences Purchase Intent
Invigorates Sales & Searches
Increases Overall Buzz for Brand
Overview of Services:
Sampling
Sample distribution of product, information, coupons, etc. to One2One Networkers based on quantity and demographic filters determined by the client.
Seeding
Seeding bulk product by One2One Networkers to their personal social circles and local communities. Coupons and promotional tools may also be included in the distribution.
Feedback
One2One Network recruits the right Networkers, coordinates the campaign and delivers feedback reports based on surveys crafted along with the client for both sampling and seeding programs.
Viral Marketing & Grassroots PR
Viral & Word-of-Mouth Marketing
One2One Networkers personally promote products to their social circles via
word-of-mouth, personal emails, blogs, social network posting, website interaction
and more. Clients are provided with reports that include links to key postings
and threads.
Grassroots PR
One2One Network targets influential and high-traffic
blogs and online groups to feature or mention your brand.
O.N.F.D.
Use the One2One Network Flame Deterrent Department to help neutralize or
extinguish incorrect or unfair rumors that may be spreading about your
brand online. We deploy our team to make sure the correct information,
provided by your company, is dispersed in a timely and meaningful manner.
Market Visibility
One2One Networkers are given a quantity of visibility tools (posters, flyers, window clings, etc.) to distribute and display in their local communities. Locations could include delis, grocery stores, dry cleaners, schools, gyms, coffee shops, community centers, local retailers or places of worship. Photos and locations are provided to the client.
Mobile Billboard
One2One Networkers spend a good amount of time driving around town in their everyday routines. Clients provide oversized magnets that Networkers affix to their vehicles for the term of the promotion to help create mobile billboards which increase visibility and impressions.
Custom Events
In-Home Parties
Networkers create a fun, relaxed environment in their homes and host parties
for their friends to sample and experience products. These parties generate
not only awareness but also valuable word-of-mouth marketing well after the
party ends. This is an excellent local or national PR opportunity surrounding
these events. One2One Network recruits hosts, organizes the events and provides
feedback from the events.
Viewing or Listening Events
One2One Networkers love
to be the first to see, hear or experience new Films, Television Shows, Music,
DVDs or Commercials and be the first to tell their friends about it. Networkers
can be tied into existing events or One2One Network can work with the client
to create them. A One2One Network full Viral Marketing campaign is the perfect
companion program for these events.
Family or Multi-Generational Events
One2One Network can create family-oriented events such as themed play dates,
after school events, game nights, Mother/Daughter or Mother/Son events.
Focus Groups
One2One Network will recruit and manage roundtable focus groups
and provide feedback.
Shop-Alongs or In-Home Visits
One2One Network can provide selected members to participate in selected
ethnographic studies including Shop-Alongs or In-Home Studies.
Research & Insight
One2One Network can help clients obtain crucial consumer insight by creating custom surveys targeting select Networkers. We can procure information for clients about women's buying habits or consumption methods. Networkers can rank an image campaign, a commercial, product line, new TV program, film or group of songs. Clients receive top-line or detailed reports including either raw or coded open-end data. One2One Network specializes in a quick turnaround time.
Research
Brands can sponsor or co-sponsor Network surveys that can include shared and/or proprietary questions.
Messaging/Consulting
One2One Network has a keen understanding of women's wants, needs and aspirations as consumers. We can assist in tailoring your messaging and creative direction targeting this specific demographic of Women 25-54 and its many sub-demos.
Research
Brands can sponsor or co-sponsor Network surveys that can include shared and/or proprietary questions.
For any questions about One2One Network or to request a proposal, please contact: Barbara
Jones at 203-340-2257 x701 or email us at contact@one2onenetwork.com.
1 Trendwatching, August 2007 2 Marti Barletta, CEO Trendsight,
Author Marketing To Women.